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If you are new to the Facebook Pixel or just want to get a better understanding of it, this is a great introduction to the power of the Facebook Pixel to reach your ideal customer and grow your business. In this beginner-level course, you will learn how to install the pixel on your website and how to set up key custom audiences within Facebook ads manager.

About this Course

If you want to grow your business and reach more potential customers, you NEED TO install Facebook pixel. It’s THAT important.

Stop spending money on bundled, lengthy courses that promise the mastery of every single aspect of social media marketing. I have fallen for those, too, trying to get the biggest bang for my buck. And guess what? I never complete them. This course is short and to the point. You will master just ONE thing -- the Facebook Pixel -- and it will open up a whole world of marketing to you. Literally in less than an hour you will be on your way to reducing the cost of your Facebook ads and sending them to more targeted audiences! It doesn't get much better than that!

If you are new to the Facebook Pixel or just want to get a better understanding of it, this is a great introduction to the power of Facebook to reach your ideal customer and grow your business.

This is a beginner-level course, so if you already have installed your Facebook Pixel and are running ads using your custom audiences this may not be for you.

In this beginner-level course, you will learn:

  • How the Facebook pixel can help you to grow your business

  • How to install the pixel on your website

  • How to verify that the pixel is properly installed on your website

  • How to set up  key custom audiences within Facebook ads manager

  • How to connect to these audiences to grow your business 

Learn How to Set Up These Key Custom Audiences:

  • people who recently visited your website

  • people who visited a specific page on your website

  • people who have interacted with your Facebook page, a post, or even a video

  • people who have engaged with your Instagram feed

+ BONUS PDF Checklist & Full Powerpoint PDF Download

This course is for you, if:

  • You want to easily reach potential customers and grow your business online

  • You are interested in installing the Facebook Pixel

  • You’ve tried to set up the pixel but got confused with all the technical details and gave up

  • You have run some Facebook ads in the past but got an OK or BAD result

  • You are considering running Facebook Ads in the future

  • You’ve already installed the pixel, but don’t know what it does or how to use it

This course is not for you, if:

  • You don’t have a Facebook Business Page and don’t want your business to be on Facebook

  • You aren’t interested in online advertising / marketing

  • You don’t have any time or money to invest in your business

  • You are already an expert at running Facebook Ads

  • You are tech-savvy and don’t need step-by-step guidance to set up the pixel.

Not ready to run ads?

Even if you aren’t considering running a Facebook ad in the near future, you should STILL set up the Pixel as soon as you possibly can. If you do it now, you’ll be gathering data that you can use once you’re ready to run ads!

The Facebook Pixel Demystified

Ready to learn how to install & use the Facebook Pixel so you can connect to targeted audiences while reducing the cost of your ads?

Purchase the Course

Course curriculum

  • 1
    Introduction
  • 2
    Installing the Pixel
    • Install the Pixel Code on Wordpress - a step-by-step walkthrough
    • Two Alternative Ways to Install the Pixel
    • Verify that your Pixel is Installed Correctly
  • 3
    Set up Audiences & Conversion Tracking
    • Conversion Tracking Basics
    • Setting up Custom Conversions in Facebook
    • Create Custom Audiences from your Pixel Data
    • BONUS: Set up "Lookalike" Audiences
    • The Next Steps
  • 4
    Course Resources
    • Powerpoint Slides PDF
    • Custom Audiences Checklist